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  • Writer's pictureDigital Girl Africa

From Wearable Tech to Smart Fabrics: Fashion Meets Tech at NYFW 2023

The New York Fashion Week (NYFW) 2023 is one of the most anticipated fashion events of the year. It's where the world's leading designers come to showcase their latest collections and trends. And as technology continues to influence and shape the fashion industry, it's no surprise that many designers are incorporating tech into their designs. Here are some of the top fashion tech reviews from NYFW 2023.

1. Wearable Tech

Wearable technology has been a trend in the fashion industry for some time now, and NYFW 2023 showed no signs of it slowing down. From smart jewelry to smart fabrics, wearable tech was present in many collections. For instance, the brand Khaite showcased a smart coat that can track the wearer's body temperature and adjust accordingly. While Rebecca Minkoff showcased smart jewelry that can monitor the wearer's fitness activity and sleep patterns.

2. Augmented Reality

Augmented reality (AR) has also made its way into the fashion industry, with many designers incorporating it into their runway shows. For instance, designer Alexander Wang incorporated AR into his collection, allowing guests to use their smartphones to scan QR codes on the models' clothes and access additional information and behind-the-scenes content.

3. 3D Printing

3D printing technology has been a game-changer in the fashion industry, and it was present in several collections at NYFW 2023. The brand Collina Strada, for example, showcased a collection that included 3D-printed garments made from recycled materials. The designs were not only sustainable, but also unique and eye-catching.

4. Smart Fabrics

Smart fabrics are another fashion tech trend that is gaining popularity. These fabrics incorporate sensors and other technology to make clothing more functional and interactive. Designer Mara Hoffman showcased a collection that included smart fabrics, such as a dress that changes color in response to the wearer's emotions.

5. AI-Driven Design

Artificial intelligence (AI) has been making its way into the fashion industry, with designers using it to create custom designs and tailor-made garments. Designer Zac Posen, for instance, used AI to create a custom-made dress for a model, using data collected from the model's body measurements and preferences.

In conclusion, NYFW 2023 showcased the increasing role of technology in the fashion industry. From wearable tech to augmented reality and smart fabrics, designers are incorporating technology into their collections to make them more functional, sustainable, and interactive. As technology continues to evolve and influence the fashion industry, it will be exciting to see what the future holds for fashion tech.

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